Overview

We were approached by Lego to collaborate with them on their new Diverse Creators series. When they asked us to tell a fun ASMR style story with a Lego build, we knew our music composer Nenjah, would make an awesome subject.

Challenges & Approach

We needed to capture clean sound as well as combine live action with animation. We directed the shoot (to flex our live action muscles) and then added animation in post.

The result

We ended up creating two video for Lego. After first one shot to over a million views quickly, they came back to us for another. Combined, both of our Lego videos have over two million views on Instagram.